About Us

WELCOME TO NEW AURA

Founder Story

What started as a name grew into a small movement. One focused entirely on helping men deal with something most of us were never taught about: seborrheic dermatitis.

For me, it started when I was 15. Flare-ups, flakes, red patches, you name it. I dealt with it for years. Tried all the creams, prescriptions, medicated shampoos. Nothing actually fixed it.

By the time I was 32, I’d had enough. So I took it into my own hands.

I teamed up with a talented group of scientists and researchers, and after months of testing, we developed a formula that didn’t just reduce the symptoms...it actually cleared my skin. No steroids, or greasy residue. Just something that worked.

Now the goal is simple:
Get this in the hands of guys like me - guys who’ve tried everything, and still can’t find real relief.

If that’s you, you’re in the right place.

- Maksym, Founder

Why We Exist

Most men dealing with seborrheic dermatitis are stuck with two bad options: harsh pharmaceuticals that wreck your skin, or overpriced moisturizers that don’t do anything.

We built New Aura to change that.

No steroids, no harsh chemicals, and no ridiculous price tag. Just products that actually help - and a brand that’s here to support men through a problem no one talks about, but way too many of us live with.