About Us

Built from frustration. Grown from hope.

This all started in a bathroom.

My dad’s beard and scalp was flaking so badly, it looked like it was snowing. His skin was raw, red, and itching constantly. Every cream we tried was either full of harsh pharmaceuticals that made things worse… or overpriced moisturizers that did absolutely nothing.

I didn’t just watch him suffer — I researched everything.
Medical journals. Reddit threads. Dermatologist blogs.
And the truth hit me hard:

Most products either mask the symptoms or feed the fungus causing them.

That fungus is called Malassezia. And for millions of men, it’s the real reason behind beard dandruff, flaking scalps, and that maddening itch no moisturizer can fix. Oils and balms? They often make it worse.

So I set out to build something different.
Not a gimmick. Not another steroid.
But a formula that fights the root cause — without frying your skin.

After hundreds of tests and late nights, we created NewAura — a fast-acting, cooling antifungal cream powered by our unique Dry-Safe Complex™, which starves the fungus and restores calm skin without clogging pores or leaving you greasy.

Since launching, we've helped over 40,000 men ditch the flakes, stop the itching, and finally feel confident in their own skin again.

But this is just the beginning.

Our vision is simple:
Give men their skin — and their confidence — back.
No steroids. No guesswork. No shame.

We believe every man deserves the freedom to grow a beard, wear black shirts, and walk into any room without worrying if someone’s staring at the flakes on their collar. We're here to make that happen.

Welcome to NewAura.

— Maksym, Founder