New Aura™ Anti-Fungal Shampoo
New Aura™ Anti-Fungal Shampoo
New Aura™ Anti-Fungal Shampoo
New Aura™ Anti-Fungal Shampoo
New Aura™ Anti-Fungal Shampoo
New Aura™ Anti-Fungal Shampoo
New Aura™ Anti-Fungal Shampoo

Derm-Approved

Color-Safe

Soothes Scalp

Breaks The Loop

new aura™ anti-dandruff shampoo for women

Our anti-dandruff shampoo for women is powered by Dry-Safe Complex™ — a clinically-formulated blend of Piroctone Olamine and 12 natural botanicals that kills the yeast AND repairs the scalp barrier.

Over 12,400 women freed · Free shipping

60-day money-back guarantee ↗

Title

Description

A women-specific dandruff shampoo built around the barrier — not just the yeast.

 

Most dandruff shampoos kill the yeast but strip the scalp it lives on, which is why the flakes always come back. New Aura's Dry-Safe Complex™ does both jobs at once: kills the yeast (Piroctone Olamine), repairs the barrier (Niacinamide + Panthenol), and calms inflammation (Centella). Color-safe, sulfate-free, paraben-free, fragrance: eucalyptus + mint + sea salt.

How to use

1. Wet your hair, then massage a coin-sized amount into the scalp with the included silicone scalp brush. (60 seconds — work it to the roots, not just the lengths.)

 

2. Let it sit for 2 minutes. (Read your texts. We won't tell.)

 

3. Rinse cool. Use 2-3 times per week — your barrier needs rest days to heal.

Shipping & Returns

Free shipping on orders over $65. Ships within 1-2 business days from Wyoming, USA. 60-day money-back guarantee — even if the bottle is empty. Just email support@trynewaura.com.
New Aura™ Anti-Fungal Shampoo
New Aura™ Anti-Fungal Shampoo
New Aura™ Anti-Fungal Shampoo
New Aura™ Anti-Fungal Shampoo
New Aura™ Anti-Fungal Shampoo
New Aura™ Anti-Fungal Shampoo
New Aura™ Anti-Fungal Shampoo

Derm-Approved

Color-Safe

Soothes Scalp

Clears Flakes

New Aura™ Anti-Dandruff Shampoo for Women

Our anti-dandruff shampoo for women is powered by Dry-Safe Complex™ — a clinically-formulated blend of Piroctone Olamine and 12 natural botanicals that kills the yeast AND repairs the scalp barrier.

Over 12,400 women freed · Free shipping

60-day money-back guarantee ↗

Description

A women-specific dandruff shampoo built around the barrier — not just the yeast.

 

Most dandruff shampoos kill the yeast but strip the scalp it lives on, which is why the flakes always come back. New Aura's Dry-Safe Complex™ does both jobs at once: kills the yeast (Piroctone Olamine), repairs the barrier (Niacinamide + Panthenol), and calms inflammation (Centella). Color-safe, sulfate-free, paraben-free, fragrance: eucalyptus + mint + sea salt.

How to use

1. Wet your hair, then massage a coin-sized amount into the scalp with the included silicone scalp brush. (60 seconds — work it to the roots, not just the lengths.)

 

2. Let it sit for 2 minutes. (Read your texts. We won't tell.)

 

3. Rinse cool. Use 2-3 times per week — your barrier needs rest days to heal.

Shipping & Returns

Free shipping on orders over $65. Ships within 1-2 business days from Wyoming, USA. 60-day money-back guarantee — even if the bottle is empty. Just email support@trynewaura.com.

Dermatologist Approved ✦

Color-Safe ✦

Sulfate-Free ✦

Postpartum-Safe ✦

Cruelty-Free ✦

Clinically-Tested ✦

Made For Sensitive Scalps ✦

Free Scalp Brush With First Order ✦

30-DAY CLINICAL RESULTS

real scalps. real women. 30 days.

Sarah, 34 — postpartum

 

Marie, 41 — color-treated balayage

Emma, 47 — perimenopausal

Hannah, 38 — 14-year sufferer

100%

Noticed visible flake reduction.

87%

Reported flakes didn't come back when they stopped daily washing.

The Problem Nobody Named

you're not stuck with dandruff. you're stuck in the loop.

Here's what nobody told you. Drugstore dandruff shampoos are designed to suppress — not heal. They kill the yeast for a few days, dry out your scalp, and the moment you skip a wash… the flakes are back. Sometimes worse.

 

So you wash again. Then again. Then daily. And the scalp you're trying to fix gets more damaged every time. That's the loop.

 

Most women we talk to have been in it for 3 to 12 years.

"I went from washing once a week to washing every day. The flakes still came back. I thought I was the problem."

 

— Sarah M., New Aura customer

Over 12,400 women have used New Aura to break this exact cycle.

the mechanism

two layers. one shampoo. the reason it actually works.

Step 1 — Kill The Yeast

Piroctone Olamine is gentler than ketoconazole and just as effective. It targets Malassezia — the dandruff yeast — without scorching the scalp it lives on. Salicylic acid lifts the biofilm where the yeast hides, so the active actually reaches it.

Step 2 — Seal The Scalp

Niacinamide and panthenol rebuild the scalp's lipid barrier — the wall the yeast keeps breaking through. Centella asiatica calms the inflammation that's been keeping the cycle alive.

Kill the yeast. Seal the scalp. 

That's the difference between temporary relief and being done with it.

WHY EVERY OTHER SHAMPOO FAILS

✕ Drugstore antifungals (Head & Shoulders, Nizoral, Selsun)

Built to kill yeast. Not built for scalps that need to heal. The actives work — until they strip your barrier so badly the yeast comes back stronger. So you keep using them. 

✕ Premium "color-safe" shampoos (the salon brands)

Gentler — yes. But most of them are formulated to be soft on color, not effective on flakes. The yeast keeps living. The barrier never gets repaired. You spend $40 a bottle on something that smells nice and doesn't actually fix the problem.

✓ The third option: Kill + Seal

New Aura is the first dandruff shampoo for women built around the barrier — not just the yeast. It targets both layers of the loop at once. Color-safe, sulfate-free, sensitive-scalp safe. The flakes go. The scalp heals. 

the difference between drugstore shampoos and new aura

what to expect from using new aura consistently

⚡

Redness And Itching Begin To Fade Fast

Piroctone Olamine starves the yeast and clears scalp buildup.

🧹

The Barrier Starts Repairing Itself.

Niacinamide and panthenol are actively rebuilding the scalp's lipid barrier — fewer visible flakes, less itch.

💧

The Dry-Safe Complex™ Balances Oil And Moisture Levels.

No visible flakes. Scalp is hydrated. Irritation is gone. (You may also notice you don't need to wash every day anymore.)

🌿

The Botanical Blend Locks In Your Scalp's Defenses.

Future flare-ups become rare. Damage from past products fades.

👩

Hair Feels Fuller, Softer, More Textured.

Centella Asiatica supports follicle circulation. Hair holds its strength even with stress, climate, color refreshes.

✚

Your Scalp Microbiome Is Fully Restored.

Future flare-ups become rare. Damage from past products fades.

FROM THE FORMULATOR

the mind behind new aura's shampoo formula.

"I built this because every dandruff shampoo I'd ever recommended to women was making the underlying problem worse. They'd come back six months later asking why nothing worked anymore. The answer was always the same: their scalp barrier was destroyed. So we built the formula around the barrier — not just the yeast."

— Dr. Michael Danford, formulator behind New Aura's Shampoo

Certified Trichologist · IAT-licensed · 14 years in scalp dermatology

SMELLS LIKE

eucalyptus · mint · sea salt

Clinical-strength. Spa-grade scent. Nothing like the medicine cabinet you've been hiding in your shower.

who it's for

For women who want to tackle the root cause of dandruff, protect their scalp barrier, and stop being trapped in the daily-shampoo loop.

💧

EXCESS OIL

✦

ITCHY SCALP

❄

FLAKES

∼

SENSITIVE SCALP

🎨

COLOR-TREATED HAIR

◯

DRY, TIGHT SCALP

tested & recommended

recommended by 200+ trichologists & stylists.

★★★★★

 

"I've been recommending New Aura to my clients for the past year. The women I see — postpartum patients, color-treated clients, perimenopausal women — they all hit the same wall with drugstore antifungals. New Aura is the first formula I've found that actually addresses the barrier. My clients stop coming back asking what to try next."

 

— Dr. Sarah Mezin

Certified Trichologist · 12 years in clinical scalp practice

SEEING IS BELIEVING

real customers. real results.

★★★★★  5,000+ trusted reviews

POSTPARTUM

★★★★★

 

"I was washing my hair every day after my second baby. Nothing worked. My scalp was raw. Two weeks of New Aura and the flakes were gone. I'm back to washing twice a week. I have my mornings back."

Sarah M., 34 | Postpartum, oily scalp, fine flakes

color-treated

★★★★★

 

"I'd been told I had to choose between my balayage and a treatable scalp. I refused. Found this. My color hasn't faded a shade. The flakes are gone. I'm not going back."

Marie L., 41 | Color-treated, sensitive scalp

perimenopausal

★★★★★

 

"I'd had dandruff on and off since my 30s. It got worse in my 40s and nothing helped. This is the first thing in 15 years that's actually let me stop using a medicated shampoo every wash."

Emma R., 47 | Perimenopausal, dry tight scalp

long-time sufferer

★★★★★

 

"I tried everything — Nizoral, Selsun, T/Gel, my dermatologist's prescription. The flakes always came back. With New Aura they didn't. I cried in my shower the first morning I didn't see them."

Hannah W., 38 | 14-year dandruff sufferer

try it for 60 days. if it doesn't break the loop, we'll refund you.

We're so confident this is the last dandruff shampoo you'll ever buy that we'll send your money back if it isn't. No return required. No questions asked.

 

Just email us at support@trynewaura.com and we'll handle it. (Even if the bottle is empty.)

60-Day Money-Back Guarantee · 100% Flake-Free Or Your Money Back

FAQs

Is this safe to use on color-treated hair?

Yes. Sulfate-free, paraben-free, formulated to clean the scalp without stripping color. Tested on highlights, balayage, henna, and chemically-relaxed hair.

I'm postpartum / breastfeeding — is this safe?

Yes. All actives in New Aura are topical only and not on any breastfeeding-restricted ingredient list. We always recommend running it past your OB if you have concerns. (We get this question a lot — postpartum dandruff is one of the most common reasons women find us.)

How is this different from Nizoral / Selsun / Head & Shoulders?

Drugstore antifungals were built to kill the yeast. They work — but they strip your scalp barrier so badly the yeast keeps coming back. New Aura kills the yeast AND repairs the barrier, so you don't need to keep washing daily to keep the flakes away.

How fast does it work?

Most women report visible flake reduction within 7-10 days. Full barrier repair takes 30-45 days — which is when the loop actually breaks (you stop needing the shampoo every day).

How often should I shampoo

Use New Aura 2-3 times per week as your scalp treatment. On other days, use any shampoo you love. (Daily medicated shampooing is what KEEPS you in the loop. We're trying to get you out.)

Will it make my hair greasy?

No. The Dry-Safe Complex™ is balancing — it controls oil while repairing the barrier. Most women find their scalp produces less oil after 30 days because their barrier is no longer over-reacting.

Is it safe for sensitive scalps?

Yes. Piroctone Olamine is significantly gentler than ketoconazole. The formula is fragrance-light (eucalyptus + mint + sea salt at low concentration), pH-balanced, and free of common irritants like sulfates, parabens, MITs, and dyes.

What if it doesn't work for me?

Email us within 60 days at support@trynewaura.com. We'll refund you. Even if the bottle is empty. (We mean it.)

Dermatologist Approved ✦

Color-Safe ✦

Sulfate-Free ✦

Postpartum-Safe ✦

Cruelty-Free ✦

Clinically-Tested ✦

Made For Sensitive Scalps ✦

Free Scalp Brush With First Order ✦

30-DAY CLINICAL RESULTS

real scalps. real women. 30 days.

Sarah, 34 — postpartum

Marie, 41 — color-treated balayage

Emma, 47 — perimenopausal

Hannah, 38 — 14-year sufferer

100%

Noticed visible flake reduction.

87%

Reported flakes didn't come back when they stopped daily washing.

The Problem Nobody Named

you're not stuck with dandruff. you're stuck in the loop.

Here's what nobody told you. Drugstore dandruff shampoos are designed to suppress — not heal. They kill the yeast for a few days, dry out your scalp, and the moment you skip a wash… the flakes are back. Sometimes worse.

 

So you wash again. Then again. Then daily. And the scalp you're trying to fix gets more damaged every time.

That's the loop.

0D1F3C

Most women we talk to have been in it for 3 to 12 years.

"I went from washing once a week to washing every day. The flakes still came back.
I thought I was the problem."

 

— Sarah M., New Aura customer

Over 12,400 women freed · Free shipping

THE MECHANISM

two layers. one shampoo. the reason it actually works.

Most shampoos pick one fight. New Aura picks both.

step 1 — kill the yeast

Piroctone Olamine is gentler than ketoconazole and just as effective. It targets Malassezia — the dandruff yeast — without scorching the scalp it lives on. Salicylic acid lifts the biofilm where the yeast hides, so the active actually reaches it.

step 2 — seal the scalp

Niacinamide and panthenol rebuild the scalp's lipid barrier — the wall the yeast keeps breaking through. Centella asiatica calms the inflammation that's been keeping the cycle alive.

 

kill the yeast. seal the scalp. 

That's the difference between temporary relief and being done with it.

why every other shampoo fails

✕ drugstore antifungals (head & shoulders, nizoral, selsun)

Piroctone Olamine is gentler than ketoconazole and just as effective. It targets Malassezia — the dandruff yeast — without scorching the scalp it lives on. Salicylic acid lifts the biofilm where the yeast hides, so the active actually reaches it.

✕ premium "color-safe" shampoos (the salon brands)

Gentler — yes. But most of them are formulated to be soft on color, not effective on flakes. The yeast keeps living. The barrier never gets repaired. You spend $40 a bottle on something that smells nice and doesn't actually fix the problem.

✓ the third option: kill + seal

New Aura is the first dandruff shampoo for women built around the barrier — not just the yeast. It targets both layers of the loop at once. Color-safe, sulfate-free, sensitive-scalp safe. The flakes go. The scalp heals. 


 

the difference between drugstore shampoos and new aura

why every other shampoo fails

⚡

Redness And Itching Begin To Fade Fast

Piroctone Olamine starves the yeast and clears scalp buildup.

🧹

The Barrier Starts Repairing Itself.

Niacinamide and panthenol are actively rebuilding the scalp's lipid barrier — fewer visible flakes, less itch.

💧

The Dry-Safe Complex™ Balances Oil And Moisture Levels.

No visible flakes. Scalp is hydrated. Irritation is gone. (You may also notice you don't need to wash every day anymore.)

🌿

The Botanical Blend Locks In Your Scalp's Defenses.

Future flare-ups become rare. Damage from past products fades.

👩

Hair Feels Fuller, Softer, More Textured.

Centella Asiatica supports follicle circulation. Hair holds its strength even with stress, climate, color refreshes.

✚

Your Scalp Microbiome Is Fully Restored.

Future flare-ups become rare. Damage from past products fades.

THE FORMULATOR

the mind behind new aura's shampoo formula.

"I built this because every dandruff shampoo I'd ever recommended to women was making the underlying problem worse. They'd come back six months later asking why nothing worked anymore. The answer was always the same: their scalp barrier was destroyed. So we built the formula around the barrier — not just the yeast."

— Dr. Michael Danford, formulator behind New Aura's Shampoo

Certified Trichologist · IAT-licensed · 14 years in scalp dermatology

SMELLS LIKE

eucalyptus · mint · sea salt

Clinical-strength. Spa-grade scent. Nothing like the medicine cabinet you've been hiding in your shower.

who it's for

For women who want to tackle the root cause of dandruff, protect their scalp barrier, and stop being trapped in the daily-shampoo loop.

💧

EXCESS OIL

✦

itchy scalp

❄

flakes

∼

sensitive scalp

🎨

color-treated hair

◯

dry, tight scalp

tested & recommended

recommended by 200+ trichologists & stylists.

★★★★★

 

"I've been recommending New Aura to my clients for the past year. The women I see — postpartum patients, color-treated clients, perimenopausal women — they all hit the same wall with drugstore antifungals. New Aura is the first formula I've found that actually addresses the barrier. My clients stop coming back asking what to try next."

 

— Dr. Sarah Mezin

Certified Trichologist · 12 years in clinical scalp practice

SEEING IS BELIEVING

real customers. real results.

postpartum

★★★★★

"I was washing my hair every day after my second baby. Nothing worked. My scalp was raw. Two weeks of New Aura and the flakes were gone. I'm back to washing twice a week. I have my mornings back."

Sarah M., 34 | Postpartum, oily scalp, fine flakes

color-treated

★★★★★

"I'd been told I had to choose between my balayage and a treatable scalp. I refused. Found this. My color hasn't faded a shade. The flakes are gone. I'm not going back."

 

Marie L., 41 | Color-treated, sensitive scalp

perimenopausal

★★★★★

"I'd had dandruff on and off since my 30s. It got worse in my 40s and nothing helped. This is the first thing in 15 years that's actually let me stop using a medicated shampoo every wash."

Emma R., 47 | Perimenopausal, dry tight scalp

long-time sufferer

★★★★★

"I tried everything — Nizoral, Selsun, T/Gel, my dermatologist's prescription. The flakes always came back. With New Aura they didn't. I cried in my shower the first morning I didn't see them."

Hannah W., 38 | 14-year dandruff sufferer

 

try it for 60 days. if it doesn't break the loop, we'll refund you.

We're so confident this is the last dandruff shampoo you'll ever buy that we'll send your money back if it isn't. No return required. No questions asked.

 

Just email us at support@trynewaura.com and we'll handle it. (Even if the bottle is empty.)

60-Day Money-Back Guarantee · 100% Flake-Free Or Your Money Back

FAQs

Is this safe to use on color-treated hair?

Yes. Sulfate-free, paraben-free, formulated to clean the scalp without stripping color. Tested on highlights, balayage, henna, and chemically-relaxed hair.

I'm postpartum / breastfeeding — is this safe?

Yes. All actives in New Aura are topical only and not on any breastfeeding-restricted ingredient list. We always recommend running it past your OB if you have concerns. (We get this question a lot — postpartum dandruff is one of the most common reasons women find us.)

How is this different from Nizoral / Selsun / Head & Shoulders?

Drugstore antifungals were built to kill the yeast. They work — but they strip your scalp barrier so badly the yeast keeps coming back. New Aura kills the yeast AND repairs the barrier, so you don't need to keep washing daily to keep the flakes away.

How fast does it work?

Most women report visible flake reduction within 7-10 days. Full barrier repair takes 30-45 days — which is when the loop actually breaks (you stop needing the shampoo every day).

How often should I shampoo

Use New Aura 2-3 times per week as your scalp treatment. On other days, use any shampoo you love. (Daily medicated shampooing is what KEEPS you in the loop. We're trying to get you out.)

Will it make my hair greasy?

No. The Dry-Safe Complex™ is balancing — it controls oil while repairing the barrier. Most women find their scalp produces less oil after 30 days because their barrier is no longer over-reacting.

Is it safe for sensitive scalps?

Yes. Piroctone Olamine is significantly gentler than ketoconazole. The formula is fragrance-light (eucalyptus + mint + sea salt at low concentration), pH-balanced, and free of common irritants like sulfates, parabens, MITs, and dyes.

What if it doesn't work for me?

Email us within 60 days at support@trynewaura.com. We'll refund you. Even if the bottle is empty. (We mean it.)