New Aura™ Men's Scalp & Dandruff Cream
New Aura™ Men's Scalp & Dandruff Cream
New Aura™ Men's Scalp & Dandruff Cream
New Aura™ Men's Scalp & Dandruff Cream
New Aura™ Men's Scalp & Dandruff Cream
New Aura™ Men's Scalp & Dandruff Cream
New Aura™ Men's Scalp & Dandruff Cream
New Aura™ Men's Scalp & Dandruff Cream
New Aura™ Men's Scalp & Dandruff Cream
New Aura™ Men's Scalp & Dandruff Cream
New Aura™ Men's Scalp & Dandruff Cream

Men's Scalp & Dandruff Control Cream

Powered by Dry-Safe Complex™ this formula is proven to restore your skin’s defenses & kill flaking at the root.

Results in 120 days, or you don't pay.

We're so confident, we're willing to take on all the risk. And if your skin hasn't calmed down after consistent use — email us and we'll refund every rupee. No hassle. No questions.

No. It's not another "magic cream"

We know. You've tried everything. Ketoconazole shampoos. Medicated lotions. Coconut oil. Curd masks. Lemon juice. You've rotated through Head & Shoulders, Selsun, Scalpe, Cipla 8X — and spent hundreds at the dermatologist. Some worked for a few days. Most didn't work at all.

That's why we don't ask you to believe us — we ask you to believe the science. New Aura is backed by peer-reviewed clinical studies on every active ingredient. It's not a shampoo that washes off in 60 seconds. It's a leave-on cream that stays on your scalp for hours, rebuilding your skin barrier while you go about your day. Read more below:

Scientific Studies

In-Depth Ingredient Research & Verified Studies

Below, you'll find detailed studies and direct links supporting the efficacy and benefits of each ingredient in our formulations.

Piroctone Olamine

(Antifungal Activity Against Malassezia)

- Antifungal Efficacy

 

Artemisia sieberi has been shown to exhibit strong antifungal properties against Malassezia species, the yeast involved in seborrheic dermatitis. In a double-blind randomized controlled trial, a 5% Artemisia sieberi lotion achieved significantly higher clinical and mycological cure rates than 1% clotrimazole in patients with pityriasis versicolor (a Malassezia-related condition).

 

Study Links:

Efficacy and Safety of Cream Containing Climbazole/Piroctone Olamine for Facial Seborrheic Dermatitis – PubMed
Piroctone Olamine 1% vs Ketoconazole 2% in Seborrheic Dermatitis – PubMed

Abstract

A randomized, double-blind clinical trial was conducted to evaluate the efficacy of a 5% Artemisia sieberi lotion compared with a 1% clotrimazole lotion in the treatment of pityriasis versicolor. Eighty patients were randomly assigned to receive either Artemisia sieberi or clotrimazole applied twice daily for two weeks. Clinical and mycological cure rates were significantly higher in the Artemisia sieberi group (clinical cure: 86% vs. 65%; mycological cure: 92% vs. 70%; p < 0.05). No significant side effects were reported. The study concluded that Artemisia sieberi lotion is more effective than clotrimazole for treating Malassezia-related skin conditions, indicating its potential as an alternative antifungal therapy.

Niacinamide (Vitamin B3)

(Anti-Inflammatory & Skin Barrier Repair)

- Barrier Strengthening & Sebum Regulation

 

Niacinamide increases ceramide and free fatty acid synthesis in the stratum corneum, directly strengthening the skin's moisture barrier. It also regulates sebum production, reducing the oily environment Malassezia thrives in.

 

- Anti-Inflammatory Action

 

In multiple double-blind clinical studies, 2–5% niacinamide formulations led to significant reductions in redness, flaking, and surface oil without irritation — making it an ideal adjunct to antifungal and keratolytic actives in complex conditions like seborrheic dermatitis.

 

 

Study Links:

Niacinamide Mechanisms in Skin Barrier Repair – PMC

Topical Niacinamide Reduces Sebum & Inflammation – PubMed

Abstract

A 12-week, double-blind, placebo-controlled study evaluated 4% niacinamide applied twice daily in subjects with moderate facial seborrheic dermatitis. Niacinamide-treated subjects showed significant improvement in skin barrier function (measured via transepidermal water loss), with reductions in erythema, scaling, and overall lesion severity compared to placebo. Niacinamide was well tolerated with no adverse events. Researchers concluded it is an effective, non-irritating adjunct for inflammatory skin conditions involving barrier dysfunction.

Salicylic Acid (BHA)

(Keratolytic & Pore-Clearing Agent)

- Exfoliation & Flake Removal

 

Salicylic Acid is a beta-hydroxy acid that unclogs pores, loosens stuck flakes, and clears the path for antifungal actives to reach the skin. At 2% concentration (the FDA-approved OTC level for seborrheic dermatitis), it dissolves the intercellular "glue" holding dead skin cells together, promoting gentle exfoliation without mechanical scrubbing.
 

- Anti-Inflammatory Properties

 

Salicylic Acid also demonstrates anti-inflammatory activity by inhibiting COX enzymes, reducing the redness and swelling associated with dermatitis flare-ups.

 

Study Links:

Salicylic Acid in Dermatological Practice – PubMed
Salicylic Acid 2% in Seborrheic Dermatitis Treatment – PubMed

Abstract

A clinical evaluation of 2% salicylic acid applied topically to subjects with seborrheic dermatitis demonstrated significant reduction in scaling and flaking within 2 weeks, with improvements in erythema and pruritus by week 4. When combined with antifungal agents like Piroctone Olamine, the keratolytic effect of salicylic acid enhanced overall treatment efficacy by improving active ingredient penetration. No significant irritation was observed at the 2% concentration.

Ceramides (1, 3, 6-II)

(Skin Barrier Lipid Restoration)

- Lipid Barrier Repair

 

Ceramides are the primary lipid component of the stratum corneum, making up approximately 50% of the skin barrier by weight. In seborrheic dermatitis, the barrier is compromised — ceramide levels are measurably lower in affected skin. Topical application of ceramides 1, 3, and 6-II directly replenishes the lipid matrix, reinforcing the barrier against moisture loss and fungal penetration.
 

- Flare Prevention

 

Ceramide-containing formulations have been shown to reduce transepidermal water loss (TEWL) and prevent flare-ups during cold, dry, or humid conditions by maintain

 

Study Links:

Role of Ceramides in Skin Barrier Function – PubMed

Abstract

A controlled study evaluated a ceramide-containing moisturizer (ceramides 1, 3, 6-II with cholesterol and free fatty acids) in subjects with compromised skin barriers due to inflammatory dermatoses. Subjects showed significant improvement in TEWL, skin hydration, and clinical severity scores over 4 weeks compared to a standard moisturizer. The ceramide formulation restored barrier integrity, reduced flaking, and prevented recurrence of symptoms. Researchers concluded that physiologic lipid replacement is essential for long-term management of barrier-disrupted skin conditions.

Hyaluronic Acid

(Deep Hydration Without Grease)

- Moisture Retention

 

Hyaluronic Acid is a naturally occurring glycosaminoglycan that holds up to 1,000 times its weight in water. Applied topically, it draws moisture into the outer skin layers, rehydrating without grease and preventing the tight, dry feeling caused by harsh medicated shampoos and antifungal treatments.
 

- Anti-Dryness Support

 

For seborrheic dermatitis sufferers who experience drying from active treatments, Hyaluronic Acid provides a critical hydration layer that supports skin comfort without feeding Malassezia (as it is not a lipid/fatty acid).

 

Study Links:

Hyaluronic Acid in Dermatological Formulations – PMC
Topical Hyaluronic Acid for Skin Hydration – PubMed

Abstract

A split-face, double-blind study evaluated a hyaluronic acid-based formulation versus a standard moisturizer in subjects with facial dermatitis. The hyaluronic acid group showed significantly improved skin hydration at 2 and 4 weeks (corneometry), with reduced scaling and subjective dryness. Importantly, the lightweight, non-comedogenic texture did not exacerbate sebum-related conditions. The study supports hyaluronic acid as a safe, effective hydrating agent in formulations targeting inflammatory dermatitis.

Centella Asiatica Extract

(Circulation & Wound Healing Support)

- Skin Recovery & Collagen Synthesis

 

Centella Asiatica (also known as Gotu Kola) contains triterpene compounds — asiaticoside, madecassoside, asiatic acid — that stimulate collagen synthesis and accelerate wound healing. It boosts micro-circulation, supporting hair follicle health and calming irritation around damaged skin.
 

- Anti-Inflammatory & Barrier Support

 

Clinical data show Centella Asiatica-containing formulations significantly reduce transepidermal water loss (TEWL) and improve skin barrier integrity in inflamed or flaky conditions.

 

Study Links:

Centella Asiatica in Dermatology – PMC
Wound Healing & Barrier Effects of Centella – PubMed

Abstract

A clinical study evaluated a Centella Asiatica extract cream in subjects with irritated, barrier-compromised skin. The treatment group showed significant improvement in epidermal healing, hydration, and reduced erythema over 4 weeks. Triterpene compounds promoted fibroblast activity and collagen production, supporting faster recovery from inflammatory damage. Researchers concluded that Centella Asiatica is a potent botanical adjunct for conditions involving chronic skin inflammation and barrier disruption.

Camellia Seed Extract

(Antioxidant & Moisture Barrier Protection)

- Fatty Acid Profile

 

Camellia Seed Oil is rich in oleic acid (omega-9), linoleic acid, and natural antioxidants including polyphenols and vitamin E. These soothe irritation, smooth skin texture, and prevent moisture loss — without the medium-chain fatty acids (like those in coconut oil) that feed Malassezia.
 

-  Skin Compatibility

 

Its lightweight molecular structure allows rapid absorption without clogging pores or leaving greasy residue, making it suitable for seborrheic dermatitis-prone skin.

 

Study Links:

Camellia Oil in Skin Care Applications – ScienceDirect
Antioxidant Properties of Camellia Seed – PubMed

Abstract

An in vitro and clinical evaluation of Camellia sinensis seed extract demonstrated strong antioxidant activity (DPPH and ABTS assays) and significant improvement in skin hydration and elasticity when applied topically over 4 weeks. The extract reduced markers of oxidative stress in irritated skin without sensitization. Its composition of long-chain unsaturated fatty acids provides emollient benefits without promoting fungal overgrowth, supporting its use in formulations for sensitive, dermatitis-prone skin.

How Does It Work?

Don't worry about flare-ups — you're covered.

Get the clear, itch-free skin and confidence you deserve with our antifungal cream.

Why choose us?

✔️ Targets the real cause — Malassezia fungus
✔️ Ingredients backed by science & clinical studies
✔️ 12 powerful actives & botanicals in one formula
✔️ Fights flakes, redness, itch, and irritation
✔️ Love it or full refund guaranteed

🔥 How It Works
Our advanced formula combines antifungal, anti-inflammatory, barrier-repair, and skin-soothing ingredients to stop seborrheic dermatitis at the source — while helping your skin recover and stay clear.

✅ Step 1: Stop the Fungus

Piroctone Olamine — Starves Malassezia yeast by chelating iron, cutting off fungal reproduction at the source. Clinically proven as effective as ketoconazole with less irritation.

 

Artemisia Leaf Extract — Proven antifungal that achieved higher cure rates than clotrimazole in clinical trials against Malassezia-related conditions.

 

Salicylic Acid (BHA) — Unclogs pores and loosens stuck flakes so they rinse away easily. Clears the path for antifungal actives to penetrate deeper.

 

✅ Step 2: Calm the Inflammation & Itch

Niacinamide (Vitamin B3) — Reduces redness and surface oil while boosting your skin's own ceramide production from the inside out.

 

Centella Asiatica — Boosts micro-circulation, accelerates healing, and calms irritation around damaged skin.

 

Green Tea Leaf Extract — EGCG polyphenols suppress inflammatory cytokines and strengthen the skin barrier against future flare-ups.

 

Licorice Root Extract — Delivers corticosteroid-like calming without any of the side effects. Reduces redness and evens skin tone.

 

Ginger Root Extract — Stimulates blood flow and oxygen delivery to the scalp, reducing irritation and supporting healthier-looking skin.

 

✅ Step 3: Rebuild the Barrier & Lock In Moisture

Ceramides (1, 3, 6-II) — Replenishes the lipid barrier that seborrheic dermatitis strips away, sealing in moisture and locking out fungus.

 

Hyaluronic Acid — Draws water into the outer skin layers, rehydrating without grease and preventing the tight, dry feeling medicated shampoos cause.

 

Camellia Seed Extract — Antioxidant-rich oil that soothes irritation and prevents moisture loss — without the medium-chain fatty acids (like coconut oil) that feed Malassezia.

 

Rosemary Leaf Extract — Purifies pores, boosts circulation, and supports a balanced, healthy scalp microbiome.

 

💪 The Result: Clearer skin, less itching, reduced redness, no more flakes on your clothes or pillow — and the confidence to face your day without worrying about flare-ups.

✅ Feel the Difference:
No more constant itching | Flake-free scalp, face, or eyebrows | Calmer, healthier-looking skin | Long-lasting relief that helps prevent recurrence

Does It Really Work>

Yes! We have 10,000+ happy customers, 4.9+ stars ratings. We have all natural ingredients, and the best quality products as proved by our 3rd party testings and thousands of happy customers.

 

Not only does the science back us up but so do dermatologists, open source scientific studies, and our carefully crafted ingredients prove themself.

 

We are so confident we offer you a try it risk free setting where if you don't like it we will give you a full refund no questions asked under 'Our Guarantee To You"

100% Natural Ingredients

No Chemicals - All Natural Herbs - Holistic - GMO Free - Made To Soothe & Clear

3RD Party Tested & Verified

Our product is tested by Eurofins, the preferred partner by Amazon and world renown grade A testing lab.

Why Choose New Aura?

Don't stress about flakes or flare-ups — you're covered. Get the relief and confidence you deserve with our antifungal cream.

 

Why choose us?

✔️ Our cream actually works
✔️ Ingredients well studied & proven
✔️ 12 powerful actives & botanicals in 1
✔️ All 12 work together to stop fungus, calm skin, and prevent flare-ups
✔️ Love it or full refund guaranteed

Shipping & Returns

Free Reliable & Secure Delivery:
We ship out within 48 hours — straight from our hands to your doorstep. Your order is tracked, handled with care, and delivered through your local postal service. Most customers in India receive their package in 10–20 business days.
Confirm actual India delivery window and update accordingly.

Results in 120 days, or you don't pay.

We're so confident, we're willing to take on all the risk. And if your skin hasn't calmed down after consistent use — email us and we'll refund every rupee. No hassle. No questions.

No. It's not another "magic cream"

We know. You've tried everything. Ketoconazole shampoos. Medicated lotions. Coconut oil. Curd masks. Lemon juice. You've rotated through Head & Shoulders, Selsun, Scalpe, Cipla 8X — and spent hundreds at the dermatologist. Some worked for a few days. Most didn't work at all.

That's why we don't ask you to believe us — we ask you to believe the science. New Aura is backed by peer-reviewed clinical studies on every active ingredient. It's not a shampoo that washes off in 60 seconds. It's a leave-on cream that stays on your scalp for hours, rebuilding your skin barrier while you go about your day. Read more below:

Scientific Studies

In-Depth Ingredient Research & Verified Studies

Below, you'll find detailed studies and direct links supporting the efficacy and benefits of each ingredient in our formulations.

Piroctone Olamine

(Antifungal Activity Against Malassezia)

1. Antifungal Efficacy

Piroctone Olamine is a hydroxamic acid derivative that effectively inhibits the growth of Malassezia species — the primary yeast responsible for dandruff, seborrheic dermatitis, and scalp flaking. It works by chelating iron within the fungal cell, disrupting its energy metabolism and halting reproduction. Clinical use shows that topical formulations containing 0.5–1% Piroctone Olamine lead to a significant reduction in flake count, itching, and erythema within 2–4 weeks, without the irritation risk seen in azole-based treatments.

Study Links:

Efficacy and Safety of Cream Containing Climbazole/Piroctone Olamine for Facial Seborrheic Dermatitis – PubMed
Piroctone Olamine 1% vs Ketoconazole 2% in Seborrheic Dermatitis – PubMed

Abstract

A randomized, double-blind clinical trial evaluated a 1% Piroctone Olamine shampoo versus 2% ketoconazole in subjects with moderate seborrheic dermatitis. Both treatments significantly reduced flaking, itching, and erythema over four weeks. Piroctone Olamine demonstrated comparable antifungal efficacy with a more favorable tolerability profile — fewer reports of scalp dryness and irritation. The study concluded that Piroctone Olamine is an effective and well-tolerated alternative to ketoconazole for managing Malassezia-driven dermatitis, particularly for patients seeking gentler, long-term treatment options.

Niacinamide (Vitamin B3)

(Anti-Inflammatory & Skin Barrier Repair)

- Barrier Strengthening & Sebum Regulation

 

Study:
Niacinamide increases ceramide and free fatty acid synthesis in the stratum corneum, directly strengthening the skin's moisture barrier. It also regulates sebum production, reducing the oily environment Malassezia thrives in.


Reference: Niacinamide Mechanisms in Skin Barrier Repair – PMC

- Anti-Inflammatory Action

Study:
In multiple double-blind clinical studies, 2–5% niacinamide formulations led to significant reductions in redness, flaking, and surface oil without irritation — making it an ideal adjunct to antifungal and keratolytic actives in complex conditions like seborrheic dermatitis.


Reference: Topical Niacinamide Reduces Sebum & Inflammation – PubMed

Abstract

A 12-week, double-blind, placebo-controlled study evaluated 4% niacinamide applied twice daily in subjects with moderate facial seborrheic dermatitis. Niacinamide-treated subjects showed significant improvement in skin barrier function (measured via transepidermal water loss), with reductions in erythema, scaling, and overall lesion severity compared to placebo. Niacinamide was well tolerated with no adverse events. Researchers concluded it is an effective, non-irritating adjunct for inflammatory skin conditions involving barrier dysfunction.

Salicylic Acid (BHA)

(Keratolytic & Pore-Clearing Agent)

- Exfoliation & Flake Removal

Study:
Salicylic Acid is a beta-hydroxy acid that unclogs pores, loosens stuck flakes, and clears the path for antifungal actives to reach the skin. At 2% concentration (the FDA-approved OTC level for seborrheic dermatitis), it dissolves the intercellular "glue" holding dead skin cells together, promoting gentle exfoliation without mechanical scrubbing.


Reference: Salicylic Acid in Dermatological Practice – PubMed

- Anti-Inflammatory Properties

Study:
Salicylic Acid also demonstrates anti-inflammatory activity by inhibiting COX enzymes, reducing the redness and swelling associated with dermatitis flare-ups.


Reference: Salicylic Acid 2% in Seborrheic Dermatitis Treatment – PubMed

Abstract

A clinical evaluation of 2% salicylic acid applied topically to subjects with seborrheic dermatitis demonstrated significant reduction in scaling and flaking within 2 weeks, with improvements in erythema and pruritus by week 4. When combined with antifungal agents like Piroctone Olamine, the keratolytic effect of salicylic acid enhanced overall treatment efficacy by improving active ingredient penetration. No significant irritation was observed at the 2% concentration.

Ceramides (1, 3, 6-II)

(Skin Barrier Lipid Restoration)

- Lipid Barrier Repair

Study:
Ceramides are the primary lipid component of the stratum corneum, making up approximately 50% of the skin barrier by weight. In seborrheic dermatitis, the barrier is compromised — ceramide levels are measurably lower in affected skin. Topical application of ceramides 1, 3, and 6-II directly replenishes the lipid matrix, reinforcing the barrier against moisture loss and fungal penetration.


Reference: Role of Ceramides in Skin Barrier Function – PubMed

- Flare Prevention

Study:
Ceramide-containing formulations have been shown to reduce transepidermal water loss (TEWL) and prevent flare-ups during cold, dry, or humid conditions by maintain


Reference: Role of Ceramides in Skin Barrier Function – PubMed

Abstract

A controlled study evaluated a ceramide-containing moisturizer (ceramides 1, 3, 6-II with cholesterol and free fatty acids) in subjects with compromised skin barriers due to inflammatory dermatoses. Subjects showed significant improvement in TEWL, skin hydration, and clinical severity scores over 4 weeks compared to a standard moisturizer. The ceramide formulation restored barrier integrity, reduced flaking, and prevented recurrence of symptoms. Researchers concluded that physiologic lipid replacement is essential for long-term management of barrier-disrupted skin conditions.

Hyaluronic Acid

(Deep Hydration Without Grease)

- Moisture Retention

Study:
Hyaluronic Acid is a naturally occurring glycosaminoglycan that holds up to 1,000 times its weight in water. Applied topically, it draws moisture into the outer skin layers, rehydrating without grease and preventing the tight, dry feeling caused by harsh medicated shampoos and antifungal treatments.


Reference: Hyaluronic Acid in Dermatological Formulations – PMC

- Anti-Dryness Support

Study:
For seborrheic dermatitis sufferers who experience drying from active treatments, Hyaluronic Acid provides a critical hydration layer that supports skin comfort without feeding Malassezia (as it is not a lipid/fatty acid).


Reference: Topical Hyaluronic Acid for Skin Hydration – PubMed

Abstract

A split-face, double-blind study evaluated a hyaluronic acid-based formulation versus a standard moisturizer in subjects with facial dermatitis. The hyaluronic acid group showed significantly improved skin hydration at 2 and 4 weeks (corneometry), with reduced scaling and subjective dryness. Importantly, the lightweight, non-comedogenic texture did not exacerbate sebum-related conditions. The study supports hyaluronic acid as a safe, effective hydrating agent in formulations targeting inflammatory dermatitis.

Centella Asiatica Extract

(Circulation & Wound Healing Support)

-  Skin Recovery & Collagen Synthesis

Study:
Centella Asiatica (also known as Gotu Kola) contains triterpene compounds — asiaticoside, madecassoside, asiatic acid — that stimulate collagen synthesis and accelerate wound healing. It boosts micro-circulation, supporting hair follicle health and calming irritation around damaged skin.


Reference: Centella Asiatica in Dermatology – PMC

-  Anti-Inflammatory & Barrier Support

Study:
Clinical data show Centella Asiatica-containing formulations significantly reduce transepidermal water loss (TEWL) and improve skin barrier integrity in inflamed or flaky conditions.


Reference: Wound Healing & Barrier Effects of Centella – PubMed
Abstract

Abstract

A clinical study evaluated a Centella Asiatica extract cream in subjects with irritated, barrier-compromised skin. The treatment group showed significant improvement in epidermal healing, hydration, and reduced erythema over 4 weeks. Triterpene compounds promoted fibroblast activity and collagen production, supporting faster recovery from inflammatory damage. Researchers concluded that Centella Asiatica is a potent botanical adjunct for conditions involving chronic skin inflammation and barrier disruption.

Camellia Seed Extract

(Antioxidant & Moisture Barrier Protection)

-  Fatty Acid Profile

 

Study:
Camellia Seed Oil is rich in oleic acid (omega-9), linoleic acid, and natural antioxidants including polyphenols and vitamin E. These soothe irritation, smooth skin texture, and prevent moisture loss — without the medium-chain fatty acids (like those in coconut oil) that feed Malassezia.


Reference: Camellia Oil in Skin Care Applications – ScienceDirect

 

-  Skin Compatibility

 

Study:
Its lightweight molecular structure allows rapid absorption without clogging pores or leaving greasy residue, making it suitable for seborrheic dermatitis-prone skin.


Reference: Antioxidant Properties of Camellia Seed – PubMed

Abstract

 

An in vitro and clinical evaluation of Camellia sinensis seed extract demonstrated strong antioxidant activity (DPPH and ABTS assays) and significant improvement in skin hydration and elasticity when applied topically over 4 weeks. The extract reduced markers of oxidative stress in irritated skin without sensitization. Its composition of long-chain unsaturated fatty acids provides emollient benefits without promoting fungal overgrowth, supporting its use in formulations for sensitive, dermatitis-prone skin.

How Does It Work?

Don't worry about flare-ups — you're covered. Get the clear, itch-free skin and confidence you deserve with our antifungal cream.

Why choose us?

✔️ Targets the real cause — Malassezia fungus
✔️ Ingredients backed by science & clinical studies
✔️ 12 powerful actives & botanicals in one formula
✔️ Fights flakes, redness, itch, and irritation
✔️ Love it or full refund guaranteed

🔥 How It Works
Our advanced formula combines antifungal, anti-inflammatory, barrier-repair, and skin-soothing ingredients to stop seborrheic dermatitis at the source — while helping your skin recover and stay clear.

✅ Step 1: Stop the Fungus

Piroctone Olamine — Starves Malassezia yeast by chelating iron, cutting off fungal reproduction at the source. Clinically proven as effective as ketoconazole with less irritation.

 

Artemesia Leaf Extract — Proven antifungal that achieved higher cure rates than clotrimazole in clinical trials against Malassezia-related conditions.

 

Salicylic Acid (BHA) — Unclogs pores and loosens stuck flakes so they rinse away easily. Clears the path for antifungal actives to penetrate deeper.

✅ Step 2: Calm the Inflammation & Itch

Niacinamide (Vitamin B3) — Reduces redness and surface oil while boosting your skin's own ceramide production from the inside out.

 

Centella Asiatica — Boosts micro-circulation, accelerates healing, and calms irritation around damaged skin.

 

Green Tea Leaf Extract — EGCG polyphenols suppress inflammatory cytokines and strengthen the skin barrier against future flare-ups.

 

Licorice Root Extract — Delivers corticosteroid-like calming without any of the side effects. Reduces redness and evens skin tone.

 

Ginger Root Extract — Stimulates blood flow and oxygen delivery to the scalp, reducing irritation and supporting healthier-looking skin.

✅ Step 3: Rebuild the Barrier & Lock In Moisture

Ceramides (1, 3, 6-II) — Replenishes the lipid barrier that seborrheic dermatitis strips away, sealing in moisture and locking out fungus.

 

Hyaluronic Acid — Draws water into the outer skin layers, rehydrating without grease and preventing the tight, dry feeling medicated shampoos cause.

 

Camellia Seed Extract — Antioxidant-rich oil that soothes irritation and prevents moisture loss — without the medium-chain fatty acids (like coconut oil) that feed Malassezia.

 

Rosemary Leaf Extract— Purifies pores, boosts circulation, and supports a balanced, healthy scalp microbiome.

💪 The Result:
Clearer skin, less itching, reduced redness, no more flakes on your clothes or pillow — and the confidence to face your day without worrying about flare-ups.

 

✅ Feel the Difference:
No more constant itching | Flake-free scalp, face, or eyebrows | Calmer, healthier-looking skin | Long-lasting relief that helps prevent recurrence

Does It Really Work>

Yes! We have 10,000+ happy customers, 4.9+ stars ratings. We have all natural ingredients, and the best quality products as proved by our 3rd party testings and thousands of happy customers.

 

Not only does the science back us up but so do dermatologists, open source scientific studies, and our carefully crafted ingredients prove themself.

 

We are so confident we offer you a try it risk free setting where if you don't like it we will give you a full refund no questions asked under 'Our Guarantee To You"

100% Natural Ingredients

No Chemicals - All Natural Herbs - Holistic - GMO Free - Made To Soothe & Clear

3RD Party Tested & Verified

Our product is tested by Eurofins, the preferred partner by Amazon and world renown grade A testing lab.

Why Choose New Aura?

Don't stress about flakes or flare-ups — you're covered. Get the relief and confidence you deserve with our antifungal cream.

 

Why choose us?

✔️ Our cream actually works
✔️ Ingredients well studied & proven
✔️ 12 powerful actives & botanicals in 1
✔️ All 12 work together to stop fungus, calm skin, and prevent flare-ups
✔️ Love it or full refund guaranteed

Shipping & Returns

Free Reliable & Secure Delivery:
We ship out within 48 hours — straight from our hands to your doorstep. Your order is tracked, handled with care, and delivered through your local postal service. Most customers in India receive their package in 10–20 business days.

Confirm actual India delivery window and update accordingly.

Our Customers Speak for Themselves

Real Men, Real Stories

Proof that New Aura actually works — no fluff, no gimmicks, just cleaner skin and flake-free beards.

Verified Results

Survey from 3,271 seb derm sufferers**

Why New Aura?

What should I expect from using New Aura Daily?

Finally, a Formula That Fixes Both Sides of Seb Derm

Our Dry Safe Complex™ starves the fungus & repairs the skin barrier. This means you can forget about flare-ups & spreading for good.

Swipe to view more →

New Aura VS. Others

See the difference for yourself

Scientific Studies

In-Depth Ingredient Research & Verified Studies

Below, you'll find detailed studies and direct links supporting the efficacy and benefits of each ingredient in our formulations.

Artemisia Extract

(Antifungal Activity Against Malassezia)

1. Antifungal Efficacy

Artemisia sieberi has been shown to exhibit strong antifungal properties against Malassezia species, the yeast involved in seborrheic dermatitis. In a double-blind randomized controlled trial, a 5% Artemisia sieberi lotion achieved significantly higher clinical and mycological cure rates than 1% clotrimazole in patients with pityriasis versicolor (a Malassezia-related condition).

Study Links:

Artemisia sieberi lotion vs. clotrimazole in pityriasis versicolor –

Abstract

A randomized, double-blind clinical trial was conducted to evaluate the efficacy of a 5% Artemisia sieberi lotion compared with a 1% clotrimazole lotion in the treatment of pityriasis versicolor. Eighty patients were randomly assigned to receive either Artemisia sieberi or clotrimazole applied twice daily for two weeks. Clinical and mycological cure rates were significantly higher in the Artemisia sieberi group (clinical cure: 86% vs. 65%; mycological cure: 92% vs. 70%; p < 0.05). No significant side effects were reported. The study concluded that Artemisia sieberi lotion is more effective than clotrimazole for treating Malassezia-related skin conditions, indicating its potential as an alternative antifungal therapy.

Sophora Flavescens Studies

(Antifungal, Anti-Inflammatory, Skin Barrier Support)

- Antifungal & Biofilm Disruption

Study:
Oxymatrine, a primary alkaloid from Sophora flavescens, has been shown to inhibit Malassezia biofilm formation and reduce fungal colony adhesion. Biofilms make Malassezia harder to eradicate and more resistant to antifungal agents—disrupting them improves long-term treatment success.

Reference: Oxymatrine inhibits Malassezia biofilm – PubMed

- Anti-Inflammatory Mechanisms

Study:
Sophora flavescens extracts suppress the TLR4/MyD88/NF-κB signaling pathway, reducing pro-inflammatory cytokines including TNF-α, IL-1β, and IL-6 in dermatitis models. This helps calm redness, itching, and irritation in seborrheic dermatitis.


Reference: Sophora anti-inflammatory mechanisms – PubMed

- Skin Barrier & Keratinocyte Modulation

Study: 
Extracts have been found to reduce keratinocyte hyperproliferation and help restore barrier function in inflamed skin conditions—addressing flaking and scaling associated with seborrheic dermatitis.


Reference: Sophora skin barrier effects – ScienceDirect

Abstract

Sophora flavescens is a traditional medicinal plant rich in alkaloids such as oxymatrine and matrine. Studies have demonstrated that these compounds possess both antifungal and anti-inflammatory effects. In Malassezia biofilm assays, oxymatrine significantly inhibited biofilm biomass and reduced fungal adhesion. In dermatitis animal models, Sophora flavescens extracts suppressed TLR4/MyD88/NF-κB activation, leading to reduced cytokine production (TNF-α, IL-1β, IL-6) and improved epidermal structure. These dual actions—direct antifungal effects and inflammation suppression—make it a promising botanical candidate for managing conditions like seborrheic dermatitis.

If you want, I can now do Artemisia Extract in this same Maca Powder format so you’ll have your top two antifungal actives ready in matching style.

Borneolum Syntheticum

- Benefits

Skin Penetration Enhancement: Enhances delivery of active ingredients through the stratum corneum, improving topical antifungal effectiveness.

 

Anti-Inflammatory & Antimicrobial Support: Preclinical studies show borneol can inhibit inflammatory signaling (NF-κB/MAPK) and has antifungal activity, including against Malassezia.

 

Study Links

Borneol as a skin penetration enhancer – PubMed

Borneol antifungal & anti-inflammatory effects – ScienceDirect

Borneolum Syntheticum

- Benefits

Skin Penetration Enhancement: Enhances delivery of active ingredients through the stratum corneum, improving topical antifungal effectiveness.

 

Anti-Inflammatory & Antimicrobial Support: Preclinical studies show borneol can inhibit inflammatory signaling (NF-κB/MAPK) and has antifungal activity, including against Malassezia.

 

Study Links

Borneol as a skin penetration enhancer – PubMed

Borneol antifungal & anti-inflammatory effects – ScienceDirect

Kochia Scoparia

- Benefits

Anti-Inflammatory & Anti-Itch: Reduces inflammatory cytokines (TNF-α, IFN-γ, MCP-1) and epidermal hyperplasia in dermatitis models.

 

Antifungal Potential: Extracts show inhibition of dermatophyte growth in vitro.

 

Study Links:

Kochia anti-inflammatory in dermatitis – PubMed

Kochia antifungal potential – PubMed

Smilax Glabra Roxb

- Benefits

Anti-Inflammatory & Antioxidant: Contains astilbin, which modulates Th17 inflammation and reduces oxidative stress in skin disorders.

 

Dermatological Use: Traditionally used for inflammatory skin diseases; possesses antimicrobial properties.

 

Study Links:

Smilax anti-inflammatory benefits – PMC

Smilax for skin inflammation – ScienceDirect

Cnidium Monnieri

- Benefits

Anti-Pruritic & Anti-Inflammatory: Osthole inhibits IL-1β, TNF-α, COX-2, TLR2, reducing itch and redness.

 

Antifungal Activity: Disrupts fungal cell structures in vitro.

 

Study Links:

Osthole anti-inflammatory in skin – PubMed

Cnidium antifungal activity – PubMed

Dictami Cortex

- Benefits

Skin Barrier Repair: Improves hydration and reduces lesion severity in dermatitis.

 

Anti-Inflammatory Action: Lowers cytokines (TNF-α, IL-1β, IL-4, IL-8) and inhibits NF-κB, ERK, and p38 pathways.

 

Study Links:

Dictamnus bark anti-inflammatory – PubMed

Barrier and cytokine modulation – PubMed

Solidago Decurrens

- Benefits

Anti-Inflammatory: Suppresses TLR4/NF-κB/NLRP3 signaling to reduce inflammatory responses.

 

Antimicrobial Properties: Goldenrod species show antifungal and antibacterial activity.

 

Study Links:

Solidago anti-inflammatory mechanism – PubMed

Goldenrod antifungal properties – PubMed

Summary:

Artemisia Extract – Antifungal, skin soothing.
Borneolum Syntheticum – Enhances ingredient penetration, anti-inflammatory.
Sophora flavescens – Antifungal, anti-inflammatory, biofilm disruption.
Kochia Scoparia – Anti-inflammatory, anti-itch, antifungal.
Smilax Glabra Roxb – Anti-inflammatory, antioxidant, antimicrobial.
Cnidium Monnieri – Anti-pruritic, anti-inflammatory, antifungal.
Dictami Cortex – Skin barrier repair, anti-inflammatory.
Solidago Decurrens – Anti-inflammatory, antimicrobial.

Have any questions? Feel free to reach out to us at support@trynewaura.com. We’re dedicated to our customers and are here to assist you quickly and with care!

How Does It Work?

Don’t worry about flare-ups — you’re covered.
Get the clear, itch-free skin and confidence you deserve with our antifungal cream.

Why choose us?

✔️ Targets the real cause — Malassezia fungus
✔️ Ingredients backed by science & tradition
✔️ 8 powerful herbs & extracts in one formula
✔️ Fights flakes, redness, itch, and irritation
✔️ Love it or full refund guaranteed

🔥 How It Works
Our advanced herbal formula combines antifungal, anti-inflammatory, and skin-soothing ingredients to stop seborrheic dermatitis at the source — while helping your skin recover and stay clear.

✅ Step 1: Stop the Fungus

Artemisia Extract — Proven antifungal that targets Malassezia yeast linked to flakes and irritation.

 

Sophora flavescens — Disrupts fungal biofilm so it can’t come back stronger.

✅ Step 2: Calm the Inflammation & Itch

Kochia Scoparia — Soothes itching and redness, helps skin feel comfortable again.

Cnidium Monnieri — Reduces flare-related itch and swelling.

Dictami Cortex — Repairs the skin barrier and restores hydration.

✅ Step 3: Boost Skin Recovery & Protection

Borneolum Syntheticum — Helps the other ingredients absorb deeper into the skin for faster results.

Smilax Glabra Roxb. — Protects skin from oxidative stress and supports healthy skin balance.

Solidago Decurrens — Shields skin with natural antimicrobial and anti-inflammatory action.

💪 The Result:
Clearer skin, less itching, reduced redness, no more flakes on your clothes or pillow — and the confidence to face your day without worrying about flare-ups.

✅ Feel the Difference:
No more constant itching | Flake-free beard, scalp, or eyebrows | Calmer, healthier-looking skin | Long-lasting relief that helps prevent recurrence

Does It Really Work>

Yes! We have 10,000+ happy customers, 4.9+ stars ratings. We have all natural ingredients, and the best quality products as proved by our 3rd party testings and thousands of happy customers.

 

Not only does the science back us up but so do dermatologists, open source scientific studies, and our carefully crafted ingredients prove themself.

 

We are so confident we offer you a try it risk free setting where if you don't like it we will give you a full refund no questions asked under 'Our Guarantee To You"

100% Natural Ingredients

No Chemicals - All Natural Herbs - Holistic - GMO Free - Made To Soothe & Clear

3RD Party Tested & Verified

Our product is tested by Eurofins, the preferred partner by Amazon and world renown grade A testing lab.

Why Choose New Aura?

Don’t stress about flakes or flare-ups — you’re covered. Get the relief and confidence you deserve with our antifungal cream.

 

Why choose us?

✔️ Our cream actually works
✔️ Ingredients well studied & proven
✔️ 8 powerful herbs & extracts in 1
✔️ All 8 work together to stop fungus, calm skin, and prevent flare-ups
✔️ Love it or full refund guaranteed

Shipping & Returns

Free Reliable & Secure Delivery:
We ship out within 48 hours — straight from our hands to your doorstep. Your order is tracked, handled with care, and delivered through your local postal service. Most customers receive their package in 6–15 business days, no matter where they are in the world.

Our Customers Speak for Themselves

Real Men, Real Stories

Proof that New Aura actually works — no fluff, no gimmicks, just cleaner skin and flake-free beards.

Verified Results

Survey from 3,271 seb derm sufferers**

Why New Aura?

What should I expect from using New Aura Daily?

Finally, a Formula That Fixes Both Sides of Seb Derm

Our Dry Safe Complex™ starves the fungus & repairs the skin barrier. This means you can forget about flare-ups & spreading for good.

New Aura VS. Others

See the difference for yourself

MORE THAN JUST A DANDRUFF FIX

The Formula That Fights Flakes - Everywhere

New Aura does two things better than any other treatment out there:

1. Eliminates flaking & itching on your scalp, nose, eyebrows, and even your beard.

 

2. Restores skin barrier; preventing the fungus from spreading all over your face.

The longer you wait the higher the chance this fungus spreads.

The Formula That Fights Flakes - Everywhere

1. Eliminates flaking & itching on your scalp, nose, eyebrows, and even your beard.

 

2. Restores skin barrier; preventing the fungus from spreading all over your face.

SCIENCE YOU CAN FEEL

Clinically Backed, Real Life Approved

Trusted by thousands of men who now wake up feeling better and confident.

  • Amit's Story

  • Siddharth's Story

  • Nikhil's Story

BREAK FREE FROM FLAKES FOR GOOD

From Constant Flaking
To Real Confidence

No more flakes on your shoulders or scratching your head in meetings. No more checking your collar before a date. With New Aura, you finally get the clean, healthy scalp that lets you show up confident - at work, with friends, everywhere that matters.
Title

REAL STORIES

Proof in The Result - See the Transformation

See What 2 Months of New Aura Can Do

BREAK FREE FROM FLAKES FOR GOOD

From Constant Flaking
To Real Confidence

No more flakes on your shoulders or scratching your head in meetings. No more checking your collar before a date. With New Aura, you finally get the clean, healthy scalp that lets you show up confident - at work, with friends, everywhere that matters.

FAQs

What's actually in this that makes it work?

It's powered by our Dry-Safe Complex™ — a blend of 12 clinically studied actives and botanicals. Piroctone Olamine starves the Malassezia fungus that causes your flakes. Salicylic Acid clears dead skin buildup so the actives can penetrate. Niacinamide and Ceramides rebuild the skin barrier from the inside out. Hyaluronic Acid and Camellia Seed Oil hydrate without feeding the fungus. And a suite of anti-inflammatory botanicals — Centella Asiatica, Green Tea, Artemisia, Rosemary, Ginger Root, and Licorice Root — calm the redness, itch, and irritation. No steroids. No greasy fillers. Every ingredient is backed by peer-reviewed research.

Does it help with scalp dandruff?

Yes. New Aura was specifically designed to target seborrheic dermatitis — the fungal overgrowth that causes dandruff, flaking, and itching on your scalp. Unlike shampoos that wash off in seconds, New Aura stays on your scalp for hours, giving the active ingredients time to actually work. Most users see visible improvement within the first week.

Will this affect my hair or stunt hair growth?

No. New Aura is formulated with ingredients that support scalp health, not damage it. Unlike harsh medicated shampoos that strip moisture and can contribute to hair fall, New Aura contains Ceramides, Hyaluronic Acid, and Camellia Seed Oil that actually moisturise your scalp while treating the flakes. Many users report their hair feels healthier after switching from drying shampoo treatments.

Do I have to stop using coconut oil on my scalp?

We recommend it, at least on the areas affected by dandruff. Coconut oil is a natural moisturiser, but it can also feed Malassezia — the fungus that causes seborrheic dermatitis. Many users in India find that their dandruff actually worsens with coconut oil, even though it feels soothing in the moment. New Aura replaces the moisturising step with ingredients like Hyaluronic Acid and Ceramides that hydrate your scalp without feeding the fungus. If you want to oil your hair lengths, that's fine — just keep it off the affected scalp areas while treating.

Is this better than Head & Shoulders or Ketomac?

They work differently. Head & Shoulders and Ketomac are shampoos — they contact your scalp for 60 seconds to 5 minutes, then wash off. New Aura is a leave-on cream that stays on your scalp for hours, giving the active ingredients continuous contact time to fight fungus and rebuild your skin barrier. Think of it this way: shampoos are a quick rinse, New Aura is a proper treatment. Many of our Indian customers use New Aura alongside their regular shampoo — it's the missing step in your routine, not a replacement for washing your hair.

Does it contain steroids?

No. Absolutely not. New Aura contains zero steroids, zero hydrocortisone, zero corticosteroids of any kind. This is important because many prescription treatments for seborrheic dermatitis in India rely on topical steroids that can thin your skin, cause rebound flares when you stop, and create long-term dependency. New Aura uses clinically studied ingredients like Piroctone Olamine and Niacinamide that address the root cause without any of those risks.

Will coconut oil cancel out the treatment?

It can reduce effectiveness, yes. Coconut oil is a medium-chain fatty acid that Malassezia fungus readily feeds on. Applying coconut oil to areas you're treating with New Aura is like feeding the very fungus you're trying to eliminate. We recommend avoiding coconut oil on affected areas during treatment. If you need to oil your hair for conditioning, use it only on the lengths and ends — not the scalp. New Aura already contains moisturising ingredients (Hyaluronic Acid, Ceramides, Camellia Seed Oil) that hydrate without feeding the fungus.

Can I use it in hot and humid weather?

Yes — and it's actually designed for it. Heat and humidity trigger increased sebum production, which feeds the fungus and worsens dandruff. New Aura's lightweight, non-greasy formula absorbs quickly and won't feel heavy or sticky in Indian summers. The cream creates a protective barrier that works even when you're sweating. Apply it after your morning shower and it keeps working through the day.

I've been to multiple dermatologists and nothing works. Why would this be different?

Most dermatologists in India prescribe ketoconazole shampoos and topical steroids — treatments that manage symptoms temporarily but don't rebuild the underlying skin barrier. When you stop, the flakes come back (often worse). New Aura takes a different approach: it combines antifungal action (Piroctone Olamine) with barrier-repair ingredients (Ceramides, Niacinamide) and anti-inflammatory botanicals (Centella Asiatica, Licorice Root, Green Tea). Instead of just killing the fungus and leaving your skin vulnerable, it rebuilds the barrier so the fungus can't take hold again. That's why our users report long-term results, not just temporary relief.

How is this different from Selsun or Cipla 8X?

Selsun (selenium sulphide) and Cipla 8X (ketoconazole + zinc pyrithione) are both wash-off shampoos. They work while they're on your scalp — typically 3 to 10 minutes — and then you rinse them out. New Aura is a leave-on treatment that stays on your skin for hours, providing continuous antifungal and barrier-repair action. Selsun is also known for being extremely drying, which is why many users experience increased hair fall. New Aura moisturises while it treats — Hyaluronic Acid and Ceramides keep your scalp hydrated, not stripped.

Frequently Asked Questions

What's actually in this that makes it work?

It's powered by our Dry-Safe Complex™ — a blend of 12 clinically studied actives and botanicals. Piroctone Olamine starves the Malassezia fungus that causes your flakes. Salicylic Acid clears dead skin buildup so the actives can penetrate. Niacinamide and Ceramides rebuild the skin barrier from the inside out. Hyaluronic Acid and Camellia Seed Oil hydrate without feeding the fungus. And a suite of anti-inflammatory botanicals — Centella Asiatica, Green Tea, Artemisia, Rosemary, Ginger Root, and Licorice Root — calm the redness, itch, and irritation. No steroids. No greasy fillers. Every ingredient is backed by peer-reviewed research.

Does it help with scalp dandruff?

Yes. New Aura was specifically designed to target seborrheic dermatitis — the fungal overgrowth that causes dandruff, flaking, and itching on your scalp. Unlike shampoos that wash off in seconds, New Aura stays on your scalp for hours, giving the active ingredients time to actually work. Most users see visible improvement within the first week.

Will this affect my hair or stunt hair growth?

No. New Aura is formulated with ingredients that support scalp health, not damage it. Unlike harsh medicated shampoos that strip moisture and can contribute to hair fall, New Aura contains Ceramides, Hyaluronic Acid, and Camellia Seed Oil that actually moisturise your scalp while treating the flakes. Many users report their hair feels healthier after switching from drying shampoo treatments.

Do I have to stop using coconut oil on my scalp?

We recommend it, at least on the areas affected by dandruff. Coconut oil is a natural moisturiser, but it can also feed Malassezia — the fungus that causes seborrheic dermatitis. Many users in India find that their dandruff actually worsens with coconut oil, even though it feels soothing in the moment. New Aura replaces the moisturising step with ingredients like Hyaluronic Acid and Ceramides that hydrate your scalp without feeding the fungus. If you want to oil your hair lengths, that's fine — just keep it off the affected scalp areas while treating.

Is this better than Head & Shoulders or Ketomac?

They work differently. Head & Shoulders and Ketomac are shampoos — they contact your scalp for 60 seconds to 5 minutes, then wash off. New Aura is a leave-on cream that stays on your scalp for hours, giving the active ingredients continuous contact time to fight fungus and rebuild your skin barrier. Think of it this way: shampoos are a quick rinse, New Aura is a proper treatment. Many of our Indian customers use New Aura alongside their regular shampoo — it's the missing step in your routine, not a replacement for washing your hair.

Does it contain steroids?

No. Absolutely not. New Aura contains zero steroids, zero hydrocortisone, zero corticosteroids of any kind. This is important because many prescription treatments for seborrheic dermatitis in India rely on topical steroids that can thin your skin, cause rebound flares when you stop, and create long-term dependency. New Aura uses clinically studied ingredients like Piroctone Olamine and Niacinamide that address the root cause without any of those risks.

Will coconut oil cancel out the treatment?

It can reduce effectiveness, yes. Coconut oil is a medium-chain fatty acid that Malassezia fungus readily feeds on. Applying coconut oil to areas you're treating with New Aura is like feeding the very fungus you're trying to eliminate. We recommend avoiding coconut oil on affected areas during treatment. If you need to oil your hair for conditioning, use it only on the lengths and ends — not the scalp. New Aura already contains moisturising ingredients (Hyaluronic Acid, Ceramides, Camellia Seed Oil) that hydrate without feeding the fungus.

Can I use it in hot and humid weather?

Yes — and it's actually designed for it. Heat and humidity trigger increased sebum production, which feeds the fungus and worsens dandruff. New Aura's lightweight, non-greasy formula absorbs quickly and won't feel heavy or sticky in Indian summers. The cream creates a protective barrier that works even when you're sweating. Apply it after your morning shower and it keeps working through the day.

I've been to multiple dermatologists and nothing works. Why would this be different?

Most dermatologists in India prescribe ketoconazole shampoos and topical steroids — treatments that manage symptoms temporarily but don't rebuild the underlying skin barrier. When you stop, the flakes come back (often worse). New Aura takes a different approach: it combines antifungal action (Piroctone Olamine) with barrier-repair ingredients (Ceramides, Niacinamide) and anti-inflammatory botanicals (Centella Asiatica, Licorice Root, Green Tea). Instead of just killing the fungus and leaving your skin vulnerable, it rebuilds the barrier so the fungus can't take hold again. That's why our users report long-term results, not just temporary relief.

How is this different from Selsun or Cipla 8X?

Selsun (selenium sulphide) and Cipla 8X (ketoconazole + zinc pyrithione) are both wash-off shampoos. They work while they're on your scalp — typically 3 to 10 minutes — and then you rinse them out. New Aura is a leave-on treatment that stays on your skin for hours, providing continuous antifungal and barrier-repair action. Selsun is also known for being extremely drying, which is why many users experience increased hair fall. New Aura moisturises while it treats — Hyaluronic Acid and Ceramides keep your scalp hydrated, not stripped.